Poshiv – Cattle Feed Supplement

Poshiv is Urja Mitra’s flagship own-brand product — a first-of-its-kind cattle feed supplement developed specifically for India’s dairy and livestock sector. The name ‘Poshiv’ comes from the Sanskrit root ‘Poshan’ (nourishment), reflecting our commitment to nourishing India’s livestock with natural, science-backed solutions.

The science behind Poshiv is grounded in decades of international research on the use of activated carbon in animal nutrition. Poshiv is highly porous microstructure acts as a reservoir and carrier within the gut, adsorbing mycotoxins, heavy metals, and harmful pathogens while simultaneously providing a habitat for beneficial gut microflora to thrive. The result is a healthier gut environment, better feed conversion efficiency, and improved overall animal wellness.

Studies and field trials from Japan, Germany, and Australia have demonstrated that dietary supplementation in cattle and buffaloes can reduce methane emissions (a major contribution to livestock’s climate impact), decrease diarrhea incidence, improve milk yield and quality, reduce veterinary drug usage, and lower overall feed costs through improved nutrient absorption.

Poshiv is produced from carefully selected biomass feedstock that has been pyrolyzed under controlled conditions and tested for heavy metal content, pH, fixed carbon, and microbial safety before being milled to the fine particle size optimal for oral supplementation. Every batch carries a Certificate of Analysis (CoA) with complete safety and quality data.

Urja Mitra is committed to establishing Poshiv as a trusted brand in India’s dairy belt — from the cow sheds of Gujarat and Rajasthan to the buffalo dairies of Uttar Pradesh and Haryana. We invite distributors, veterinary input dealers, dairy cooperative societies, and animal husbandry departments to partner with us in bringing this revolutionary product to India’s 300 million livestock.

🏭 Applications & Use Cases

• Daily feed supplement for cattle & buffalo (dairy & draught)
• Mycotoxin binder in contaminated feed situations
• Gut health improvement in young calves
• Reduction of livestock methane emissions
• Improved milk yield & quality programs
• Veterinary input dealer product line extension
• Government livestock health & productivity programs

✅ Key Benefits

• India’s first branded cattle supplement
• Natural mycotoxin adsorption — no synthetic binders
• Improves gut health, feed conversion & milk yield
• Reduces livestock methane emissions (climate benefit)
• No withdrawal period — safe for dairy animals
• Heavy metal tested — safe for animal consumption
• Urja Mitra’s own brand — direct manufacturer pricing
• Supports dairy farmer profitability & animal welfare
• Unique positioning in the growing natural livestock input market